Sandip Sarkar.Work, photography & writing.
Case studies, photography, and writing — all in one place.
Case studies
Projects
Smart Renewals
Two portals — customer and reseller — that turn a routine renewal into an AI-guided recommendation.
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OSDMC Work Order Admin
Verizon's error-prone, CLI-heavy network operations flow, rebuilt in Redwood so field teams can actually use it.
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Vistara
Redesigning the flight booking journey for Vistara — search, book, check in, and board, consistent from the website to the app to your wrist.
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Velora
A renewal command center for customer success teams — surfacing churn risk, pipeline health, and AI-recommended next actions in one view.
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SVB Go Card Admin
An admin portal for a corporate card program. Admins track limit, utilization, and spend, and work through pending payment approvals with supporting documents alongside.
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Google Pay Money Tracker
Turning the UPI payment confirmation into a spending tracker. Tag a payment as Food, Shopping, or Trip when it goes through, then see where the month went.
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Etihad
Describe a trip in your own words and the AI assistant finds flights, explains why each one fits, then books the chauffeur to the airport.
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Procura
A procurement platform where AI agents check policy, gather vendor quotes, and recommend a pick, while approvals and exceptions stay with a person.
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Articles & blogs
How AI Is Transforming Enterprise UX Design
A framework I put together for designing AI that people can actually rely on, not just use.
Machines are no longer just tools — they're customers
When the 'user' placing the order is an algorithm, what does good UX even mean?
UX vs HX: are we designing for users or humans?
Users don't have bad days, miss deadlines, or get anxious. Humans do. There's a difference worth designing for.
The importance of design thinking in UX/UI
Why design thinking isn't a buzzword when it's used right, and how it's changed how I approach every brief.
Embracing GenAI tools in designing
Where GenAI actually helps in a design workflow, and where it quietly makes things worse.
Most designers use AI like a search engine
Five prompt habits that improved my output: role and context first, real constraints, a bad example to react to, options instead of answers.
Like what you see?
A project, a role, or just a good design conversation. Happy to talk.